Teens in Malaysia were recently reported to gather at a friend’s place that has the satellite platform ‘ASTRO’ installed to watch “Music Bank” live.
While “1 Night 2 Days” boasts the highest viewer ratings in all of KBS’s programs, the show actually takes a back seat internationally. Shows that feature idols like “Music Bank”, “Invincible Youth“, and “100 Points out of 100” garner much higher viewer ratings amongst the international viewers.
KBS World airs their programs one to two weeks after the initial air date in order to include English subtitles, but because “Music Bank” is live, the show gets broadcast raw. Even so, the show still achieves the highest viewer ratings. As of recent, producers have taken to translating song titles as a nod of acknowledgement to their international viewers.
“Music Bank” won’t be stopping just there, though. They’re set on bringing K-pop to Europe and the rest of the world, and are said to be actively working on a variety of promotions to help spread the Hallyu wave. Starting with Japan on July 13th, “Music Bank” will be bringing K-pop stars straight into different locations like Hong Kong, and even Europe next year, to begin broadcasting live from there.
Source + Photos: Herald Economy News via Naver
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